Effective Data Management as a Competitive Advantage of Business Entity

The relevance of the research lies in increasing influence data management efficiency on all spheres modern economy. Today, no one disputes importance information for ensuring effective decision-making and sustainable business development. activity any organization is accompanied by collection, accumulation, processing, transmission necessary formation a corporate interaction environment. purpose this study to identify trends development systems that provide competitive advantages business. In accordance with goal, following tasks were set: changes approaches will advantage; develop universal architectural concept an big system at levels interaction; recommendations transition proposed architecture digital platform. process research, authors article used such methods as theoretical (analysis, generalization, synthesis, abstraction, formalization, concretization) general philosophical analysis (system method, analysis, observation). use legal (formal- logical) basis drawing conclusions. discusses issues managing integration processes context problems related present stage are analyzed. It shown functions characterized significant features, which why effectiveness their evaluated ambiguously current economic Solving these requires rethinking existing management, well developing new special tools used. As result multi-level (ecosystem) field has been developed, taking into account conditions country. Recommendations companies have developed.